Industry: Digital Signage Technology
Headquarters: New York, USA
Key Benefits of Working with Atlas HXM
Supported international teams across the Netherlands, UK, Spain, and China
Consolidated its international employees under one EOR partner
Gained responsive support from a dedicated point of contact
About
Videri is a New York-based technology company that provides integrated digital signage solutions for retailers, hospitality businesses, and other customer-facing environments. Its platform combines display hardware and software to help organizations deliver engaging in-store and on-site experiences.
As the company expanded internationally, it needed a way to hire and support employees in markets where it did not have legal entities. With a lean People team, Videri also wanted to avoid building separate HR and compliance functions in every country it entered.
The Challenge
Videri initially worked with Deel to employ talent internationally. While that arrangement enabled the company to hire without establishing local entities, the experience also showed the importance of having a responsive partner that could provide clear, personalized support.
Whilst managing employees across multiple countries, Videri needed more than the basic employment infrastructure. Payroll and local employment questions had to be answered quickly, without the team repeatedly explaining its setup or waiting for issues to move forward.
Due to frustrations with Deel, the company began looking for a new EOR partner that could combine compliant international employment with a dedicated point of contact and a more hands-on service model.
"Vendors look similar on paper — the real test is whether they pick up the phone and get you a clear answer fast. Especially at a smaller scale, the partner who makes those first hires genuinely seamless is the one worth choosing."
— Laura Florin, Head of People Experience, Videri
Working with Atlas HXM
Videri partnered with Atlas HXM to employ talent compliantly in countries where it did not have its own legal entities. As the partnership evolved, Atlas HXM supported Videri's hiring and workforce changes across markets including the Netherlands, UK, Spain, and China, giving the company the flexibility to hire where the talent is and adapt its international footprint as business needs changed.
The company also transferred its remaining Spain-based employee from Deel to Atlas HXM, consolidating its international workforce under one EOR partner and enabling a more consistent way to manage employment across markets.
Through Atlas HXM, Videri receives support with local employment, payroll, and compliance, including a dedicated point of contact who understands the company's setup. This means the team does not need to repeatedly explain its circumstances whenever a question arises.
The Impact
With Atlas HXM, Videri can support its international employees without establishing local entities or expanding its internal HR infrastructure in every market. Consolidating its employees under Atlas HXM has simplified international workforce management and has given Videri direct access to a named contact for payroll and local employment questions.
This responsive support allows the team to spend less time navigating international employment administration and more time focusing on manager support, onboarding, and employee retention.
"It's the difference between questions getting answered and stalling questions. With a named contact who knows our setup, we don't have to re-explain the context every time. That responsiveness is what makes managing international employees feel manageable."
— Laura Florin, Head of People Experience, Videri