Creating Your Brand Story - Why It's Important for Raising Funding and Attracting Talent

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Atlas Team

Atlas helps innovative companies like yours to expand, onboard, manage and pay international teams in 160+ countries.

Published: 10 Mar 2023

Atlas recently co-hosted a live webinar with Sling & Stone on the importance of telling your brand story to attract investors and top talent. The webinar covered several crucial topics, including the importance of a compelling brand story and strategies to create one that resonates with potential investors and employees. In this article, we'll recap some key points to help you quickly scale up your business.  

The Importance of Brand Storytelling 

Storytelling is a crucial component of building a strong brand. Brand storytelling should show people how they can make a real difference to the world by being a part of your mission.  

For example, Airbnb appealed to investors by showing them how they could help disrupt the hotel industry. They also inspired employees to be part of something unique by making any home in the world rentable.  

Strategy For Crafting a Compelling Brand Story 

One effective strategy to create a compelling brand story is to ask yourself the following four key questions. 

  1. What is the problem you are solving? 

  2. What is your insight? 

  3. What is your solution in simple terms? 

  4. What is your vision?

By answering these questions, you can create a clear and compelling narrative that resonates with investors and employees. 

Once you have a clear brand story, it is critical to tailor it slightly for different audiences so that it resonates with them better. For example, Airbnb articulated their brand story differently to investors and potential employees. They showed potential investors how they had an exciting opportunity to disrupt the hotel industry without having to build new properties, while they wanted new employees to see that they would be empowered to “create a world where anyone belongs anywhere.” 

How Atlas can Help Attract Talent 

An Employer of Record (EOR) service provider like Atlas can help you to attract and retain top talent. We make global expansion easier by removing the difficulties associated with entering new markets and hiring global talent. Atlas allows you to recruit the best talent available globally, without the need to set up new local entities in every country you hire in. This makes global expansion significantly faster and more cost effective for organisations. An EOR service is an ideal solution for any business that wants to expand internationally, particularly those that are growing rapidly and want to enter new markets quickly to continue doing so.

Key Takeaways 

In conclusion, brand storytelling is an important competency that can attract investment and high-performing talent into your business. There are several ways to create a compelling brand story, such as questioning your insight and vision. Along with your storytelling, using an EOR service like Atlas can help you attract top talent and expand your business by onboarding employees on your behalf and providing them with benefits.  

At Atlas, we believe that every organisation should have the ability to thrive internationally. Our Atlas HXM platform allows businesses to hire the best talent that suits their needs, wherever in the world that talent may exist. We provide organisations with the ability to compete on a global scale by offering best-in-class benefits to their employees, including health insurance, training allowances, sign-on bonuses, asynchronous working hours, and the flexibility to adopt a digital nomad lifestyle and flexible working hours. Atlas can also help with employee retention by allowing your employees to work from where they want to live as opposed to being restricted to where your organisation has established entities.  

To learn more about the topics discussed in this article, you can replay the on-demand webinar here.

Want to learn more about global expansion?

Schedule a time to meet with our team to learn more about how Atlas can support your global growth goals, we invite you to book a free consultation with one of our experts. During this call, we can discuss your specific needs and provide tailored recommendations for how Atlas can support you.