REPORT

The Global Atlas:
Challenges, Strategies, and Solutions for HR Leaders in 2025

Strategies and insights from HR leaders in the EU and US.

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How we work has changed radically in recent years.
And it's still changing.

As the pioneering Employer of Record service provider, Atlas understands how the world of work is changing and how to best access and manage global teams to build a competitive advantage.

We asked global HR leaders about the opportunities they were seeing and the challenges they were facing.

Here are the four main findings we uncovered.

01

Talent & value for money: the two reasons to go global.

There are two types of companies that aim to grow their global operations: those who have an established international presence, and those planning to establish one. Both see access to talent, cost optimization and business expansion as the main benefits of going global.

What motivates companies to hire globally

Motivations are shared, but priorities differ

With international presence

Without international presence

Access to specialized talent/skills

55%
26%

Cost optimization / arbitrage

52%
39%

Business expansion into new markets

53%
38%

24/7 operations coverage

40%
22%

Following client demand

31%
20%

Talent availability challenges in domestic markets

24%
14%

55% will align compensation with local market

Companies planning to hire internationally

55%34%7%4%

Align with local market rates in each country

Match headquarters/home country salary levels

Create a global pay scale regardless of location

Seek external consulting/advisory support to determine the best option

In today's competitive landscape, organizations are increasingly seeking global talent to bridge skill gaps and drive innovation. Accessing specialized skills from the global talent pool not only enhances an organization's in-house capabilities, however, but can also offer significant cost efficiencies in terms of accessing more favorable salary benchmarks.

Forward-thinking organizations are also starting to see the added cost benefits of working with an EOR provider like Atlas for international workforce management, especially in terms of avoiding the costs of setting up and maintaining entities in every region they want to do business in.”

Rebecca Croucher

Rebecca Croucher

Chief Growth Officer | Atlas

The search for talent to bridge the skills gap remains a key reason to build an international team. Going global addresses talent shortage, but can also be seen as a cost saving exercise.

As a result, organizations need the ability to leverage talent insights with deep sectoral knowledge of salary/employment cost data across a range of markets to achieve their business aims.

02

Compliance is a headache & AI may make it worse.

Compliance is cited as the biggest challenge with international expansion and management, but there is a considerable risk for companies that attempt to create their international workforce policies based on AI recommendations, rather than consultation with experts.

Compliance is the single top challenge

For both companies planning to hire and with existing global teams

With international presence

Without international presence

86%

87%

AI tools are taking over compliance research

But might overlook law & regulation nuances

While planning for international expansion and workforce management, do you leverage AI tools when researching laws, benefits, and talent benchmarks?

54%
41%
4%
1%

Yes, frequently

Yes, occasionally

No, but planning to start

No, and not planning to

Navigating the complexities of international employment laws is a significant challenge for organizations expanding globally. While AI tools can sometimes offer preliminary research and guidance, they absolutely cannot replace the nuanced understanding that experienced legal and compliance professionals provide.

Though AI might give confident answers to your questions, don't forget that it can be confidently wrong!

At Atlas, it's our job to prioritize robust compliance frameworks that ensure our clients operate confidently across borders. Remember, compliance isn't just a box to tick — it's the backbone of sustainable international growth.”

Denisse Becerra

Denisse Becerra

Chief Legal and Compliance Officer | Atlas

Compliance is complicated. There is no substitute for a market entry and compliance advisory from international workforce management consultants including legal, tax, and regulatory requirements that matches business imperatives with international opportunities.

03

Contractors and owned entities are the dominant methods of international workforce management... for now.

Owned entities and independent contractors/freelancers dominate as the main methods to manage international workforces, but EOR service usage is becoming significant.

Which of the following employment models does your organization currently use for managing international workforces?

EOR usage is significant and might grow even further

80%
56%
41%
19%

Fully owned subsidiaries / entities in foreign countries

Independent contractors / freelancers

Employer of Record (EOR) services

International talent marketplaces

Employer of Record usage is significant and will grow even further, consolidating as an efficient, flexible, and compliant alternative to other methods.

56%

Of North American companies will consolidate entities

Reduction of owned entities planned for the next 12 - 18 months

42%

Of UK companies will consolidate entities

Reduction of owned entities planned for the next 12 - 18 months

As organizations expand globally, the choice of workforce management models becomes critical. While company-owned entities can offer more control, they come with substantial legal, compliance, infrastructure, and cost considerations. Meanwhile, setting up and managing an international network of independent contractors might offer enhanced flexibility, but the risks around non-compliance in terms of local worker classification laws are significant.

That's why many organizations are turning to EOR services like Atlas, who can provider flexible solutions that enable companies to navigate these complexities efficiently, ensuring compliance, operational agility, and cost savings vs more traditional models."

April Savino

April Savino

Chief Operating Officer | Atlas

While contractors and owned entities remain the most common approaches to managing a global workforce, there are alternatives, including strategic partnerships, joint ventures, direct engagement, and most prominently, Employer of Record (EOR). Interestingly, 41% of respondents with an international workforce said they already rely on Employer of Record service provider, which looks set to increase as organizations consider consolidating their international footprint of entities.

04

Borderless ambitions meet macroeconomic uncertainty.

While compliance is considered the biggest challenge for companies planning to go global, keeping abreast of geopolitical risks and trade restrictions is becoming increasingly important.

However, there is still a huge appetite to expand internationally, especially into regions like North America and the UK & Ireland.

What are the regions in which your organization currently hires and manages international workforce in?

The UK & Ireland and North America are the most popular regions for organizations with an existing international workforce

UK & Ireland

Rest of Europe

North America

Southeast Asia

India

Latin America

Rest of Asia Pacific

Middle East & Africa

In which regions does your organization plan to hire international workforce / expand globally?

North America and the UK & Ireland are the most desirable regions to expand to

53%

North America

30%

UK & Ireland

19%

Latin America

21%

Rest of Europe

13%

India

4%

Middle East & Africa

26%

Southeast Asia

2%

Other

21%

Rest of Asia Pacific

In an era marked by increasing uncertainty, organizations must balance growth ambitions with the realities of geopolitical and regulatory challenges. However, businesses with a long-term view understand that moments of volatility can sometimes present the greatest opportunities, and the ability to scale up or down your international presence is an integral part of this.

Not only do Atlas' EOR services provide organizations with a means to enter new markets, quickly and compliantly, but our expert teams also support our clients with workforce intelligence and advisory to help them to navigate the complexities of each market they're targeting, confidently and sustainably.”

Jim McCoy

Jim McCoy

Chief Executive Officer | Atlas

The changeable macroeconomic situation means flexible models of international employment like EORs offer the greatest potential to build competitive advantage, without any tradeoffs in relation to compliance.

Download the Global Atlas Report

To learn more on the strategies and insights from HR leaders in the EU and US.

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Methodology

The ‘Global Atlas: Challenges, Strategies, and Solutions for HR Leaders in 2025’ survey utilized primary research methods targeting C-level executives and senior HR leaders from small and mid-sized enterprises headquartered in the US, Canada, UK, The Netherlands, and other European countries. These participants either currently manage an international workforce or intend to do so in the near future.

Quantitative data was gathered through 120 anonymized web-based surveys and 18 online interviews. Both modes were designed to capture insights into motivations, challenges, and expectations related to outsourcing and advisory partnerships supporting global workforce management and international expansion efforts.

         

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