Global employment has changed dramatically over the last decade. Companies are no longer just expanding into new markets, they're managing distributed teams with different expectations around flexibility, support, and connection. At the same time, compliance requirements have grown more complex, and traditional HR systems haven't always kept pace with how people actually experience work.
Against this backdrop, Atlas has refreshed its global brand name to Atlas HXM, a shift that reflects a deeper focus on Human Experience Management and the role it plays in the future of global work.
From global expansion to global experience
For many organizations, global hiring starts with a legal or operational need: entering a new market, onboarding talent quickly, or staying compliant with local employment laws. But once employees are in place, the day-to-day reality of work becomes just as important as the legal framework behind it.
Human Experience Management (HXM) responds to this shift. Rather than treating employment as a series of transactions, HXM focuses on how people experience each stage of the employment lifecycle, from onboarding and payroll to mobility, benefits, and ongoing support.
Atlas HXM has been building its model around this idea for years. The brand refresh makes that focus more explicit.
What Human Experience Management looks like in practice
HXM isn't a layer added on top of HR systems. It's a different way of designing them.
In a global context, that means:
Employment processes that are intuitive for employees, not just compliant on paper
Local expertise that understands cultural and regulatory nuance
Support teams led by practitioners, not ticket queues
Technology that simplifies complexity instead of exposing it
Atlas HXM applies this approach across its platform and services, supporting organizations as they hire, onboard, manage, and pay talent in more than 160 countries.
Rethinking the Employer of Record model
The Employer of Record (EOR) industry has traditionally focused on speed and market access. While those remain essential, global companies are increasingly asking deeper questions:
How consistent is the employee experience across countries?
How much visibility and control does the employer retain?
How well does the model scale as teams grow?
Atlas HXM addresses these challenges through its 100% direct EOR model. By owning and operating its in-country entities, Atlas HXM avoids many of the handoffs and inconsistencies that can arise in third-party structures and indirect models. The result is greater control, clearer accountability, and a more predictable experience for both employers and employees.
This approach has been recognized by independent industry analysts, including NelsonHall and Everest Group, who have named Atlas HXM a Leader in their 2025 global EOR evaluations.
Why experience is becoming a competitive advantage
As talent markets tighten and expectations rise, employee experience is no longer a “nice to have.” It directly affects:
For globally distributed teams, even small friction points such as delayed onboarding, unclear documentation and slow support can erode trust. Human Experience Management aims to remove those points of friction by designing global employment around people, not just policy.
The move to Atlas HXM reflects a belief that the future of global employment will be shaped not only by compliance and scale, but by the quality of experience organizations deliver.
Looking ahead
Global work is becoming more interconnected, more human, and more complex at the same time. Navigating that reality requires more than infrastructure. It requires empathy, local insight, and systems built with people in mind.
Atlas HXM's brand refresh signals a continued commitment to that direction: helping organizations grow globally while making global employment more intuitive, supportive, and genuinely human.
About Atlas HXM
Atlas HXM enables organizations to hire, onboard, manage, and pay global talent in more than 160 countries through a single, scalable EOR solution. With owned in-country entities, deep local expertise, and a people-first platform, Atlas HXM supports compliant global expansion while prioritizing the human experience at every stage of employment.
